Meta Verified: A Subscription-Based Authenticity Mark for Facebook and Instagram Launched

Meta has officially introduced Meta Verified, a paid subscription service that offers a range of benefits, including:

Verified Badge: A blue checkmark that confirms the authenticity of your account and indicates that you have been verified as a genuine public figure, creator, or brand.
Increased Visibility: Meta Verified accounts will receive enhanced visibility in search results, comments, and other areas of the platforms, making it easier for users to find and connect with you.
Exclusive Features: Subscribers will have access to exclusive features, such as the ability to create and join exclusive Facebook and Instagram groups.
Priority Customer Support: Meta Verified users will receive prioritized customer support, providing them with faster assistance in case of any account issues.

Eligibility and Pricing

To be eligible for Meta Verified, you must meet certain requirements, including:

Provide a government-issued ID to verify your identity.
Have a consistent posting history and a minimum number of followers.
Adhere to Meta's Community Guidelines.
Pay a monthly subscription fee (details below).

The pricing for Meta Verified varies depending on the platform:

Facebook: $11.99 per month for web, $14.99 per month for iOS and Android.
Instagram: $11.99 per month for web, $14.99 per month for iOS and Android.

Benefits for Creators and Businesses

Meta Verified is particularly beneficial for creators and businesses who rely on their social media presence to connect with their audience and grow their brands. The verified badge and increased visibility can help them establish credibility, build a loyal following, and drive more engagement.

Additionally, the exclusive features and priority customer support can enhance their user experience and make it easier for them to manage their accounts effectively.

Availability and Rollout

Meta Verified is currently available in Australia and New Zealand. It will be rolled out to additional countries in the coming weeks.

To subscribe to Meta Verified, users can visit their account settings on Facebook or Instagram and follow the on-screen instructions.

Implications for Users

The introduction of Meta Verified has implications for both individual users and brands:

For Individual Users: Meta Verified can provide a sense of legitimacy and authenticity to public figures, influencers, and individuals who want to showcase their online presence.
For Brands: Meta Verified can help businesses verify their authenticity, establish credibility, and connect with their target audience more effectively.

Conclusion

Meta Verified represents a significant shift in Meta's social media strategy. By introducing a paid verification service, the company aims to enhance authenticity, increase visibility for verified accounts, and provide additional benefits to creators and businesses.

As Meta Verified expands to additional countries, it will be interesting to observe how users and brands embrace this new approach to digital identity and verification.