The Reef story began 25 years in the past when two brothers from Argentina Fernando and Santiago Aguerre acted on an concept to supply prime quality, snug but fashionable sandals. Impressed by their love of the California way of life and browsing tradition, the brothers moved to California within the early 80’s and located Reef sandals. With a tiny quantity of begin up capital of $4000 and after plenty of arduous work Reef is now broadly thought-about to be the primary sandal model on the earth.
Fernando and Santiago had many inspirational advertising and marketing concept’s, however with the intention to separate themselves from the opposite surf firms within the sandal business they needed to provide you with one thing that basically differentiated their sandals. Impressed by the notoriously stunning ladies of the seashores in South America, they noticed a possibility to introduce the surf market to an unique component that they branded as Miss Reef. The primary advert that includes Miss Reef was rejected from the browsing magazines for the controversial content material, however after some convincing, lastly the commercials ran. It would not take a genius to work out that this idea was a large hit for Reef and it cemented Reef sandals into the minds of sandal shoppers throughout the browsing neighborhood and past. From that day ahead Miss Reef has change into a worldwide icon of the browsing neighborhood. She has remained an integral element of Reef’s model picture and advertising and marketing technique, and is definitely attributed to the massive success of Reef sandals and the Reef model.
25 years on the corporate is main surf sandal manufacturers on the earth making footwear for males, ladies and children. Reef has advanced from its beginnings as a humble sandal into a whole and rounded surf model together with a males’s attire vary, adopted by the launch of lady’s swim and attire. Reef not too long ago launched Reef Redemption; a program supposed give better give attention to our impact on the Setting. Reef Redemption are merchandise that use inexperienced know-how, which is synonymous with the browsing communities efforts to work in the direction of a extra environmentally pleasant surroundings.