Fri. Oct 22nd, 2021

Enterprise Podcast Advertising Case Examine Reveals How Podcasting Delivers Dramatic Outcomes for Consumer. Podcasting has important enterprise advertising potential. If the enterprise podcast technique and on-line visibility plan is correctly executed; podcasting has the potential to be a advertising instrument that delivers nice advertising outcomes.

The skilled enterprise entrepreneurs over at have simply launched a brand new case research titled “The right way to Use a Podcast to Promote a White Paper That Generates New Enterprise Gross sales Leads”.

This case research is about how Bearing Level used podcasting to advertise a white paper and noticed enroll charges of over 30% versus a conventional 10%. This can be a 200% enhance over conventional advertising strategies.

Here’s a quick excerpt: “Dunay wasn’t positive if the podcasts could be successful or not, particularly as his key prospects are typically pretty conservative. So he did not roll out trumpets and strobe lights for the launch.

As an alternative, the workforce posted the podcasts and bulletins at a number of associated websites together with,, and iTunes (all of which at present promote podcasts free of charge.) In addition they rolled out a press launch and an electronic mail announcement to the home checklist. Their first podcast launched quietly July 29, 2005.


Pleasure and exultation! A whole lot of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would reply to the white paper obtain provide. As an alternative, 30% did…”

This can be a nice instance of how advertising professionals ought to and could possibly be utilizing podcasting to assist their enterprise. That is the way forward for podcasting, Podcasting goes to turn into a advertising instrument that communicates, educates and drives listeners to motion. On this case the motion was to obtain a white paper and successfully generate leads.

I’ve been attempting to tell the enterprise markets of this pattern for the previous 9 months. I mentioned this very state of affairs in a Podcasting White Paper that was launched just a few months again. Learn the complete case research at

Skilled on-line advertising professionals which have experience within the areas of podcast manufacturing, technique, and visibility resembling can assist what you are promoting obtain these identical ranges of outcomes. Simply making a podcast in a vacuum of house is the mistaken technique. Just remember to obtain most publicity in your podcasts in order that they’ll ship measurable advertising outcomes.

Copyright 2005 Rodney Rumford

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