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Thu. Sep 21st, 2023

I’ve lately been reviewing the enterprise mannequin for a corporation that’s dealing in VOIP. For the uninitiated, VOIP stands for Voice Over Web Protocol(VOIP). It’s mainly a expertise/ies that permits phone calls to be revamped the web fairly than over conventional phone strains.

I set out my easy and straight ahead observations.

First the cons (after all)

1. Web stability.

Web in Uganda may be very unreliable and the place it’s dependable it is rather costly. Now that is very important as to make calls over the web you want VERY RELIABLE web and so that is the start line for anybody trying to make investments on this sector. It’s nevertheless not unusual for an ISP to cost $1400 per 30 days for 64 kbps. That is not quite a lot of bandwidth as a typical phone name requires about 8kbps at any time and so 64kbps helps solely about 8 simultaneous conversations or much less relying on web circumstances. The excellent news after all is that that is altering with fibre optic cables being laid on a regular basis and so web prices scale back. My greatest recommendation, use ADSL and shared bandwidth. UTL does a superb job right here, with an ideal worth and usually dependable product if you will get the phone line.

2. Competitors

VOIP prides itself in being cheaper than the standard phone corporations and plenty of a VOIP supplier will provide you with charges which are less expensive than the networks. That was till lately. Many telecom suppliers in Uganda for instance Orange have nice worldwide calling bundles that give the VOIP supplier a run for his or her cash. The VOIP supplier is due to this fact having to compete with the telecom corporations in providing clients worldwide calling providers. It’s a must to due to this fact be ready to take a look at your financials intently and continually lest you fall into losses so do your self a favour, get a superb accountant!

3. The Alternate price

The Uganda shilling is depreciating in opposition to the greenback and this may occasionally proceed to be the case. In 2006 for instance the speed was Shs 1,700 to the greenback. In 2011 on the time of writing, it’s Shs 2800. For VOIP,that is important as the principle buy is “digital airtime” from worldwide VOIP suppliers. That is bought in {dollars} and as such the costs charged to clients must issue within the trade price, along with guaranteeing remaining aggressive in opposition to the BIG BAD WOLVES (I imply the telecom corporations).

4. Expertise understand how

VOIP is a specialised sector and so it after all requires somebody with curiosity however this isn’t such a major matter as using an IT individual will assist scale back the entreprenuers want to fret about this.

5. Begin up capital

From my tough estimates, a typical VOIP enterprise (say a telephone store to assist 6 telephone cubicles) can ideally begin up enterprise from as little as UGX 8.7m. This could cowl; lease at 500k per 30 days (together with 2 month deposit bringing it to 1.5m), web set up and subscription; 700k, buy of the VOIP and laptop tools; 1.975m, furnishings/ fittings; 1m an inverter; 2m, authorized and associated prices; 700k and signage(to promote); 500k.

From my evaluation, a VOIP enterprise by itself is nevertheless not worthwhile and due to this fact it’s ESSENTIAL to even have an web cafe operating facet by facet. The prices of the web cafe facet plus the VOIP facet stripping out the shared begin up prices like lease and inverter can be 20,383,275. I’ve written about an web cafe arrange prices individually within the article on the web cafe. The entire begin up value is due to this fact about Shs 20m


1. Profitability and fast return on capital

Like the remainder of Africa, In Uganda there are large progress alternatives within the ICT/ communications sector and per Uganda Funding Authority, that is one in every of their key sectors for funding. Name site visitors frequently will increase as Ugandans get pleasure from larger incomes. Regardless of the biting inflation, there’s a continuous improve in name site visitors. VOIP just isn’t being left behind and assuming ICT sector growths averaging 25% per 12 months turnover averaging Shs 53m wouldn’t be an exaggeration. On the premise of my data of this sector, I set out a abstract profitability image in addition to the return on capital (this features a diversified mannequin which incorporates an web cafe). All estimates are in UGX. The trade price to the USD is about 1 USD = Shs 2,700.

Gross revenue

1.Income- calls: 65,520,000. Assuming 7 days every week at 180k per day.

2.Income- web: 13,884,000. Assuming Shs 290k per week from 4 computer systems and multi function maching.

3.Price of gross sales: -49,140,000. Assuming it’s 75% of income for calls on foundation of trade price and reseller margin.

4.credit score switch value: -1,228,500. Assuming 2.5% of value of gross sales

5.Franchise price: – 655,200. 1% of revenue-calls.

Gross revenue: 28,380,300


Hire: Shs 4,800,000

Web: Shs 3,840,000

Employees prices:Shs 6,000,000

Different overheads: Shs. 1,800,000

Complete overheads: 16,440,000

Internet Revenue: 11,940,300

Capital funding: 20,383,275

Return on Funding: 1.71 years.

2. Return on capital

On the premise of the above revenue image due to this fact, this enterprise ought to be capable to have a return on capital of 1.71 years. A phrase of warning right here. The mannequin above assumes full capability progress and so might not essentially replicate a begin up enterprise in say its first few months. As well as the mannequin assumes the web cafe and name store will run facet by facet and concurrently. I’ve performed a separate evaluation of the VOIP mannequin by itself and from my evaluation it is going to take 90 years to get a return in your capital! In Uganda, there may be due to this fact no various for a VOIP investor however to combine the decision store and the VOIP providers.

3. Diversified providers

Regardless of the fierce competitors, a VOIP enterprise can survive by being numerous. Many VOIP suppliers don’t solely present low value worldwide calls. In addition they present different associated providers like low-cost calls in your web enabled telephone, a overseas quantity(for instance USA) even whereas in Uganda and use of VOIP in houses/places of work. Some like http://www.telebm.com present a particular Uganda price. As well as many combine an web cafe inside their fashions in addition to promoting telephones and equipment. The diverisifed providers unfold the over head prices and allow continued profitability. Within the profitability evaluation above, I assume this enterprise is numerous providing each VOIP and web cafe providers.

4. Franchise mannequin.

The sweetness a few VOIP enterprise is that it is rather scalable which means you may carry on increasing to different cities, different city centres, different nations. The everyday VOIP supplier will provide you with a software program administration system which may be accessed anyplace on the web (in spite of everything since calls are revamped the web, name logs are likewise web based mostly). This offers a key benefit of distant monitoring for the enterprise proprietor. You do not have to essentially fear about income as you may remotely monitor the gross sales(calls) on an actual time foundation as a result of the decision logs show calls(and prices) as they happen. The mannequin can due to this fact be replicated by having you the enterprise proprietor establishing brokers who additionally get entry to your system. I consider that is the mannequin that http://www.mafudian.co.uk a Ugandan VOIP firm is selling.


First the numbers

On the premise of my evaluation:

* Capital funding(web and VOIP tools) (A): Shs 20,383,275

* Income per 12 months: Shs 79,404,000

* Revenue per 12 months (in spite of everything bills (B) is Shs 11,940,300

* Return on capital(years to get capital again)(A/B) is 1.71 years

Now the fundamentals it’s essential to get proper earlier than investing.

* Web stability and reliability. Get a superb ISP who helps VOIP

* Diversification of providers. Do not solely do the VOIP providers, take into account an web cafe, multipurpose machine, WIFI sizzling spots and even promoting cell telephones and associated equipment.

* Location, Location, Location. This enterprise greatest thrives in an city setting with heavy site visitors notably of enterprise customers.

* Get an IT individual, VOIP may be tough to repeatedly configure.


This isn’t a straightforward sector to spend money on with web stability in addition to the fierce competitors with native telecom corporations who now supply some good worldwide calling bundles. Moreover the trade charges are frequently altering as a result of falling shilling therefore probably consuming into the revenue. I do know many VOIP companies which have failed and so to spend money on it it’s good to haven’t solely expertise understand how however like wanting on the monetary numbers because the margins may be very tight! A enterprise which has taken off can nevertheless get pleasure from a major quantity of turnover and diversifying and enlargement by franchising appear to carry the important thing to success.

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